Scandinavian Business Seating appoints Grey Group

Scandinavian Business Seating has appointed Grey Group Singapore for its ergonomic chair brand HÅG Capisco.The win will see the agency launch its B2C business in Singapore.Scandinavian Business Seating is one of Europe’s leading developers and producers of office chairs and seating groups for interiors. The company was founded in 2007 and the head office is based in Oslo with manufacturing units in Røros, Norway and Nässjö, Sweden.HÅG Capisco is the ergonomic chair which has received a number of awards for its unique qualities and characteristic design. It has also been a forerunner in terms of environmentally friendly design and still has a very strong environmental profile compared to its competitors.“At HÅG, we value innovation to make the world a better place to sit! Grey Group Singapore has shown that we are both on the same page and presented us with some big and bold ideas. We are looking forward to the partnership,” Michael Brisbane, managing director of Scandinavian Business Seating Asia Pacific, said.“HÅG Capisco values innovation and is constantly producing improved solutions for their customers. We are really excited to be working with them, I think we complement each other,” Subbaraju Alluri, area director and CEO of Grey Group Singapore and Grey Group Thailand, said.