SapientRazorfish appoints APAC head, unveils core offerings

Publicis.Sapient has unveiled some of the core offerings that SapientRazorfish will provide and announced the appointment of Rajdeep Endow as SapientRazorfish APAC managing director.The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and what it calls "six best-of-breed" offerings:• Digital business strategy & innovation• Customer experience• Data & artificial intelligence• Marketing modernisation• IT modernisation• CommerceMoving forward the agency will work closely with other brands under the Publicis.Sapient name, including DigitasLBi and Sapient Consulting to deliver clients "customer-centric digital transformation for across the entire enterprise from CMO to CIO".The agency also revealed its APAC business head, appointing Rajdeep Endow (pictured) as managing director of SapientRazorfish APAC."APAC consumers are tenacious about technology, and are ahead of businesses in their expectations. This places a lot of pressure on the region's business leaders to embrace a customer-centric digital transformation, one that will give them increased relevance and drive their future growth," said Endow.Publicis Groupe chairman and CEO Maurice Lévy said in a statement that the market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer.