SapientNitro hires new ECD

SapientNitro, part of Publicis.Sapient, has appointed Claire Waring as executive creative director for Southeast Asia.Further strengthening Southeast Asia’s creative offering, Waring is responsible for growing SapientNitro’s creative culture and dreaming up provocative ideas that will deliver results. Waring has worked with brands such as Tourism Australia, Emirates, New Line Cinema, Nissan, Toyota and Sony. She has also enjoyed digital creative leadership roles at Saatchi and Saatchi, TBWA and Havas Australia.She reports directly to managing director Kim Douglas and will be working with chief creative officer for APAC, Andy Greenaway and head of experience design, Symon Hammacott.“I am delighted Claire is joining us," said Douglas. “She brings a fabulous mix of big thinking along with a love of pushing technology as far as it can go. And she’s great fun which helps when you are constantly trying to do new and riskier things.”