Sansiri Property picks media agency for regional duty

Sansiri Property has appointed Starcom MediaVest Group in Thailand as its agency of record for its media planning, content creation and digital works.Starcom MediaVest Group’s remit will cover the local and international markets including Singapore, Hong Kong, Malaysia, Greater China, and Russia.Initiative Media was the incumbent on the business with OMD and MEC involved in the pitch together with Starcom MediaVest Group.“We were handpicked by Sansiri Property as we have the quality and range of services to offer the brand especially with creating experiences for the consumer. The company also liked that we had a deep understanding of the business,” Suppakit Limboonsong, general manager MediaVest Thailand said.