Sanofi shifts US$1billion media buying account to Mindshare

Sanofi has appointed Mindshare to handle its US$1 billion ad planning and buying business for over 60 countries worldwide, except Japan and the US. Publicis Media's Zenith was the incumbent on the global account for 10 years.Media duties for the company's consumer healthcare division will be managed by Hakuhodo in Japan, while Havas Media will be responsible for the prescription business and media planning for consumer healthcare in the US, according to multiple media reports. Incumbent KWG, an independent US agency, will remain Sanofi's media buying agency for consumer products.While the division of work is unclear, the agencies will support all of Sanofi's integrated marketing services, such as digital, PR and consumer advertising, according to Adweek.Marketing has reached out to Sanofi for comment.In the local Singapore market, Sanofi Pasteur, the business unit of Sanofi for vaccines, has partnered with Ya Kun Kaya Toast to launch “Be A Wall Against Dengue”, a disease education campaign to raise awareness on dengue prevention in Singapore. This was done in conjunction with ASEAN Dengue Day on 15 June 2017.(Photo courtesy: 123rf)