Maus Frères International has appointed Sandrine Conseiller as the new global CEO of Aigle, effective 1 June.
In her new position, she is responsible for strengthening its position as a brand offering premium and diverse products in France and other countries. She will also oversee the overall development of the company.
“We are so glad to announce Conseiller’s appointment,” said Thierry Guibert, CEO of the Maus Frères International group and Lacoste.
“It consecrates the work she did as Lacoste’s head of marketing and branding, making it possible for us to give strength to our brand’s desirability across the globe.
“We are counting on her leadership and her managerial abilities to shed light on the craftsmanship that has made Aigle’s success since 1853, and to amplify its development.”
Conseiller spent 20 years at Unilever, where she evolved from brand manager to vice-president. Since August 2015, she had been working as worldwide marketing and branding director of the Lacoste group. There, she evolved the brand towards more creativity by relying on the values dear to founder René Lacoste.