American actor Samuel L. Jackson has called out an error in a promotional poster featured possibly in a Singapore train station.
The poster for the recently released movie Spider-Man: Far From Home in which Jackson plays the character Nick Fury and is seen wearing an eye patch over his left eye on one while the other ad has him wearing a right eye patch instead. In his Instagram post, Jackson put up the picture with hashtags #headsgonroll#lefteyemuthafukkah. In the movie, the character Nick Fury wears a left eye patch to cover up a scar. His post caught the attention of several international news outlet such as Mashable, Yahoo, CNET, IndieWire and many others.
A quick check by Marketing found that the poster was plastered on platform screen doors at Harbourfront and Paya Lebar train stations in Singapore. Marketing understands that Sony Pictures currently handles the marketing for the new Spider Man film. In a statement to Marketing, a Sony Pictures spokesperson said the poster has been taken down and a correct version of it has been put up. Meanwhile SMRT was not able to respond to Marketing’s query at the time of writing.
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Well. Someone lost…*ahem* sight of their job.
— Dan Steiger (@RealFrozz) June 24, 2019
Samuel L: Left eye muthafukkah, left eye!
Promoter: What? I’m sorry?
Samuel L: Say what again! Say what again!
Samuel L: Do they speak English in what? pic.twitter.com/WNK2bA47nV
— ImRickJames (@DudeAbides670) June 24, 2019
— Mike Posey (@MikePosey5) June 24, 2019
— Next CINEMA (@nextcinematv) June 25, 2019
Unfortunately, marketing blunders are not easy to cover up with wide-eyed netizens always on the watch. One such gaffe that took social media by storm was the spelling error during the movie premiere for Crazy Rich Asians held in Los Angeles. Spotted by netizens and circulating online, the backdrop had a misspelling of “Singapore” where the “g” was replaced with what looked like a “c”, and the tourism tagline Passion Made Possible missed a “i” in the word “possible”. A spokesperson from Warner Brothers explained to the media that the lettering “melted” due to the heat on that day and apologised for any embarrassment.
Meanwhile, just a month ago, a viral screenshot of a Starbucks cup in a Game of Thrones episode garnered the attention of many and the coffee giant itself. Wittily through a tweet, Starbucks commented that it was “surprised” Daenarys Targaryen (played by Emilia Clarke) did not order a Dragon Drink which was a customisable option.
(Photo courtesy: Jackson’s IG post)