Samsung sponsors the Asian Games 2014

Samsung Electronics has signed a sponsorship agreement for the 17th Asian Games Incheon 2014.Samsung will provide multifaceted support during the Asian Games, including mobile, audio and visual products and home appliances. In addition, it will supply personal computers to Olympic personnel for the 17th Asian Games Incheon 2014, expanding the coverage of its sponsorship.The agreement specifies that Samsung will continue to implement a marketing campaign based on its rights as a sponsor, such as using the logo and emblem.The deal also includes Samsung's presence in the medal awarding ceremony, venue branding and exclusive rights to conferring the ‘Samsung MVP Award.'Sunny Hwang, vice president and head of Global Sports Marketing of Samsung Electronics said, "This sponsorship provides us with the opportunity to inspire our consumers in the Asian market."The 2014 Incheon Asian Games will be held from September 19th to October 4th (16 days) with more than 20,000 athletes and staff, along with journalists from 45 countries participating in the event.