Samsung picks celebrity ambassadors

Samsung has appointed Singaporean singer-songwriter Olivia Ong and MediaCorp artiste Desmond Tan, as its celebrity ambassadors for its Galaxy Note II LTE and Galaxy Camera respectively.Print and digital ads will soon be rolling out following the launch. Samsung worked with creative agency Cheil Worldwide for the campaign and Starcom for media duties.Ong will participate in "The Wonderland" project where she will compose an original song titled "Wonderland" using the Samsung Galaxy Note II LTE. Fans will be able catch behind-the-scenes videos of her creative journey on Samsung Mobile Singapore Facebook page.Tan, in preparation for his upcoming lead role in a drama, "96 Café" where he will be taking on the role of a photographer, will be exploring the various features of the Galaxy Camera by taking photos. He will also share them directly from his Galaxy camera with fans following him on Instagram.More details of the campaign will be made public at a later date.