Samsung Electronics H.K. Co. Ltd. has opened Samsung Galaxy Studio at iSQAURE, showcasing its flagship product Galaxy Note9 with a series of interactive experiences.
Themed as Samsung FUNLAB, the studio aims to allow visitors to try out the functions of Galaxy Note9. Visitors’ journey begins at the S Pen experience zone, where they can try out the bluetooth remote selfie-taking feature with the phone in front of a fun and 3D background. Thus, they can edit the photos with the S Pen and create customised comics, then upload it to their personal social media platforms instantly.
They will move on to a dark mirror room. The LED lights will be switched on automatically where visitors can take a selfie with the Galaxy Note9 under this ultra lowlight environment. After that, at the S Pen Gallery, co-created by Samsung and UK Pop Art artist Mr Doodle, visitors can take a selfie with the Galaxy Note9 and decorate their photos with frames and stickers, which Mr Doodle particularly designed for the new flagship, adding fun elements to the photos.
The pop-up studio also include other zones, such as: 4D dynamic theatre and new “Future Racing” video content, allowing visitors to enjoy its Gear VR experience.
Interactive display tables are installed, enabling visitors to understand more about different kinds of functions of the Galaxy Note9.
The pop-up station will run until 7 October, 2018.
“Opening Samsung FUNLAB in Tsim Sha Tsui is a part of our experiential marketing, we hope to narrowing the distance between us and customers in an interactive way, so that they could try out the brand new flagship Galaxy note9. Meanwhile we could understand the public’s reactions towards our products and interact more with potential customers,” concluded Zhao Yiyin, vice president and head of IT and mobile communication business of Samsung Electronics H.K. Co. Ltd.