Samsung Electronics has partnered Marvel Entertainment globally â€“ integrating both their brands. The partnership will also involve a multi-medium creative campaign across film, digital and product.
According to a release by both companies, the partnership will merge the worlds of both brands, offering consumers exclusive content.
â€śPartnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life,â€ť said Younghee Lee, executive vice president of global marketing, Mobile Communications Business at Samsung Electronics.
â€śMarvel is committed to bringing world-class content to our fans and Samsung clearly shares our passion for creative storytelling,â€ť said Bob Sabouni, Marvelâ€™s EVP of global marketing partnerships.
The partnership between Samsung and Marvel will activate across a wide range of touch-points with exclusive content, custom Marvel-branded Samsung products, event activations and feature film integrations.
Beginning with the launch of the GALAXY Tab S, Samsung will offer exclusive content to consumers. On each device, users will receive three free months of subscription services for Marvel Unlimited, providing GALAXY Tab S users with access to Marvelâ€™s comprehensive digital comic library. Also, over the next year, Samsung consumers will have access to early sneak peeks for Marvel movies debuting in 2015 including Marvelâ€™s Avengers: Age of Ultron, Classic Marvel One-Shots, amongst more content.