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Samsung hands IN.FOM PR duties for SEA and Oceania

Samsung hands IN.FOM PR duties for SEA and Oceania

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Samsung has appointed IN.FOM to manage PR duties for Southeast Asia and Oceania for a year and work will start on 1 January 2020, confirmed to Marketing by IN.FOM. The incumbent on the account is Edelman and it is understood that Edelman will continue to handle PR duties in Australia following the appointment. Both Samsung and Edelman declined to share any further comments.

Separately in May this year, IN.FOM parted ways with Microsoft Asia Pacific after working on the commercial and consumer remit since September 2013. Thereafter, Microsoft selected Edelman Singapore to manage corporate, commercial, consumer and analyst relations at the Asia HQ level.

Previously, IN.FOM was responsible for covering corporate and citizenship function in the region and became the single communications AOR for Microsoft at its Asia Pacific HQ level the following year. IN.FOM also provided strategic counsel and drive regional communications campaigns in establishing Microsoft’s corporate thought-leadership positioning in the region. Meanwhile, IN.FOM was also appointed to manage PR duties for Grab in Singapore and Asia Pacific in August this year.

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