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Samsung concludes global marketing pitch

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Samsung has concluded its global marketing review, handing the account to a roster of Publicis agencies.According to reports, incumbent creative agency Leo Burnett has bagged the account once again. The company also added another Publicis agency BBH and independent agency Wieden & Kennedy to the roster.Starcom MediaVest has been retained for media duties, extending its grip on the business to approximately seven years.Samsung Electronics called a global, media, creative and digital pitch earlier in the year. R3, headquartered in Singapore, was running the pitch.Samsung and R3 could not be reached for comment at the time of publishing. Marketing also reached out to Starcom MediaVest, Leo Burnett and BBH for comment.Last year the technology giant appointed SP Kim as chief marketing officer.

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