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Saatchi’s Goh heads to Havas

Havas Worldwide Singapore has appointed Lionel Goh (pictured) as client service director. Goh will lead account management and business development of the Singapore hub, and service regional and national clients.

Lionel has a career spanning 17 years successfully working within large MNCs. He spent the last seven years at Saatchi LAB/Saatchi&Saatchi where he started the media planning/buying and digital capability for Saatchi LAB to help clients develop fully integrated initiatives.

He has worked across a variety of categories such as consumer electronics, destination marketing, government, retail, education and telecommunications. His client list include  the likes of Subway Singapore, Panasonic (Singapore), Sony (Regional), Lippo Group (Shanghai, China), ASUS (Global), OUE, CDL, Singapore Police Force, ITE, MDIS and Virgin Active.

Goh also worked at organisations such as  SPH, M1 and SBS.

“He is uniquely placed amongst account management leaders today having had experience across media, digital, and on both the client and agency side of the business,” Naomi Troni, CEO, Havas Worldwide Southeast Asia said.

Goh’s appointment follows the arrival of Stefano Augello; head of strategic planning, Carl Griffith; head of digital and VJ Yamat; healthcare director SEA. Troni added that this is “part of the agency’s overall plan to strengthen the management team at Havas Worldwide in Singapore.”

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