Saatchi & Saatchi takes Siemens Home Applicances global account

Saatchi & Saatchi has won Siemens Home Appliances (HA) global account. The Saatchi team will lead Siemens HA brand advertising strategy and creative services.“Our ability to succeed in this highly competitive pitch stems from our breadth of resources and capabilities under The Power of One strategy,” said Irene Shum, managing director of Saatchi & Saatchi Shanghai. The agency also stated that the pitch process was a global group effort, tapping into the strong e-commerce knowledge and digital expertise from the team in China. Saatchi & Saatchi Düsseldorf and China offices will work together to sustain and build Siemens HA brand’s global presence, strengthen the brand’s reputation.Christof Jaeger, senior vice president of marketing, Greater China Region, BSH Home Appliance Group, commented: “Through the pitch process Saatchi & Saatchi strongly validated our belief that they can consistently deliver on the range of communications strategy, planning, and execution our brand requires to continue growing. The partnership has already begun and we are excited to see the positive results.”