Saatchi & Saatchi Thailand has launched Live Creativity, a social and content creation hub designed to amplify the reach of advertisers through social networks.
Live Creativity will collaborate with internal ideas and production departments to create campaigns that harness consumers’ evolving behaviour on social media platforms. Through real-time response production and strategically created content, Live Creativity is hoping to fuel positive on-going conversations between brands and consumers.
“Thailand has the highest social platform engagement in South East Asia. In the Age of Now brands need to move at the rate of culture and have an active presence where conversations are happening – which is increasingly on screen and online. Live Creativity will give our clients the expertise and capability to respond in a creative and strategic way,” Mark Cochrane, CEO of Saatchi & Saatchi Thailand said.
As part of the Live Creativity team, Saatchi & Saatchi Thailand has expanded with the addition of Monta Neinberga, the content director/editor), Puntakarn Wungpaisarn, social planner, Mark Clothier, associate creative director/screenwriter), Aitthipat Boonkumol, digital and content producer and Orathai Maneechot, social journalist.
“We are firmly focused on being the most progressive social, content creation, and ideas company in Thailand. With this new department and the addition of experienced talent, the Live Creativity model will help us achieve that,” Cochrane added.
Live Creativity’s other clients include Big Cola, Thanachart Bank and Electrolux.
Photo credit: Bloomberg Businessweek.