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Saatchi & Saatchi bolsters China ranks

Saatchi & Saatchi Greater China has named three senior executives to its China team, covering planning, digital and international business teams.

Antoni D’Esterre, takes on the role of managing partner for international business, responsible for managing and developing the agency’s key international clients in the region with a focus on Procter & Gamble.

Linda Kovarik (pictured), former regional creative director at Coca-Cola Asia Pacific, takes on the role of head of planning, Greater China. From her base in Hong Kong, she will lead and develop the planning function in all Saatchi & Saatchi Greater China offices.

Paul Lin, former strategic planning director at AdPeople, takes on the role of chief digital officer, Greater China, to develop the agency’s digital capabilities, from strategy to integration and transformation.

All three will report directly to Michael Lee, CEO of Saatchi & Saatchi, Greater China, who said all three bring world-class marketing experience from different countries around the globe.

“We are extremely happy to see such internationally renowned marketing leaders like Antoni, Linda and Paul joining us at Saatchi & Saatchi Greater China,” Michael Lee commented.

D’Esterre bring more than 20 years of experience in marketing communications, fifteen of those in Asia. He previously held the role of general manager of International Business at Publicis Shanghai.

Along with Linda Kovarik, he will be based in Hong Kong while Paul Lin will be based in Shanghai.

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