Sa Sa rolls out new image for its 40th anniversary

In celebration of the group’s 40th anniversary, Sa Sa has rolled out new images for its stores and beauty consultants, with the idea of “making life beautiful”.

The new image demonstrates modernity and simplicity with black and white as the main themed colours. In counters of skin care, fragrance, makeup, hair care and body care products, the edges will be painted in dark and gold-brass colours to have a touch of elegance and uniqueness.

Five Sa Sa stores have been revamped, including the Grand Plaza Store in Mong Kok, Grandmark Store in Tsim Sha Tsui, Metro Town Store in Tseung Kwan O, Tuen Mun Town Plaza Store and San Hong Street Store in Sheung Shui.

Six new stores in Hong Kong slated for opening in the second half of 2018 will also adopt the new design.

Apart from buying beauty products, customers can also test their skins by using the three-in-one skin analysis system in stores. Beauty consultants will provide analysis service for the customers.

Meanwhile, Sa Sa has invited renowned couture designer Barney Cheng to design a new uniform for the beauty consultants, aiming to create a vivid “making life beautiful” image.

Similar to the uniform launched for the group’s 35th anniversary, the new uniform will continue to adopt black as the major colour representing Sa Sa’s elegant style. The outer coat collar and sleeves are in pink, adorned with gold and silver.

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