Sa Sa adds lifestyle appeal to its brand

Cosmetics retailing group Sa Sa has opened its first concept store Sa Sa Supreme, providing customers with a more lifestyle orientated shopping experience.The 20,000 square feet, located at Leighton Centre in Causeway Bay, boasts a new theme colour, with new beauty, styling and catering service counters and revamped interior design.The outlet also brings in several international beauty brands such as Bobbie Brown M.A.C Cosmetics, Anna Sui and Banila Co from Korea.A hair salon and nail spa has been added, along with Cafe Habitué, to create what it calls an exclusive space with a supreme shopping environment."The opening of Sa Sa Supreme lifestyle concept store represents an important milestone in our group development," said Simon Kwok, chairman and CEO of Sa Sa."Not only will it increase partnership opportunities with world-class brands, it will also allow new brands to enter our stores in Hong Kong and other regions."Kwok said if successful, it will help to drive competition for the group and fuel expansion to new regions.Sa Sa currently has Sa Sa over 260 retail stores and counters in Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.Kwok said Sa Sa will continue to enrich its portfolio, with new brands and exclusive products in the pipeline.