A.S. Watson extends contract with Omnicom Media Group

A.S. Watson, the largest international health and beauty retailer in Asia and Europe, has extended its media duties with OMD and PHD in Asia.The extended media planning and buying contract includes all seven markets the agency won in 2012, including China, Malaysia, Singapore, Philippines, Thailand and Taiwan for OMD and Hong Kong for PHD, plus the two additional markets of Korea and Indonesia.“We are delighted to extend our partnership with A.S. Watson, a much loved and recognised brand throughout Asia,” said Steve Blakeman, Asia Pacific CEO at OMD.“We are committed to delivering even better results for Watson’s through smarter strategic thinking and innovation-led media initiatives, especially in the realm of digital and eCommerce.“We will stay focused on supporting A.S. Watsons’ vision to be the world’s leading health and lifestyle retailer and continue to contribute to A.S. Watsons’ success story across the region,” Blakeman added.