S P Setia hands Mindshare Malaysia media and digital duties

S P Setia has appointed Mindshare Malaysia, the global media agency network of WPP, to handle its media and digital strategy, following a competitive pitch. The appointment will be for a period of one year.

Zenith Malaysia is the incumbent.

"The agency is excited to be the partner of S P Setia to bring its “Live, Learn, Work, Play” concept to live through Mindshare’s adaptive marketing approach," said Cindy Chia, managing director of Mindshare Malaysia.

Last year, Cindy Chia was appointed as the new managing director of Mindshare Malaysia. Chia has been with the agency since 1999 and has worked on many of their key global accounts over the years, such as Nestle, HSBC, GSK and Chanel.

Meanwhile, S P Setia is a property developer in Malaysia that develops townships, eco-sanctuaries, luxury enclaves, high-rise residences, commercial and retail as well as integrated mixed developments.