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RWS looks for media agency

Resorts World Sentosa (RWS) has called for a regional media pitch, Marketing understands.

According to sources close to the pitch, the shortlisted agencies are incumbents Carat and Maxus and the pitch is currently ongoing.

Resorts World Sentosa, Singapore’s first integrated resort, is home to attractions including Universal Studios Singapore, Adventure Cove Waterpark, as well as six on-site luxury hotels.

Earlier last year, it appointed local independent agency Arcade to work on its joint marketing initiatives with MasterCard across Southeast Asia.

Resorts World Sentosa is wholly owned by Genting Singapore, a company of the Genting Group.

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