Ruder Finn has hired Alan Ma (pictured) to head its digital arm, Ruder Finn Innovation Studios (RFI).
Ma will oversee RFI offices in Beijing and Shanghai as well as being involved in regional collaboration with the rest of the Ruder Finn network.
She will be responsible for developing digital marketing and communication solutions, attracting and nurturing the right talents by making RFI China a platform for young consultants to develop their careers.
She will report to Elan Shou, executive VP and managing director of Ruder Finn Greater China.
Ma has 15 years of experience in public relations and communication, both agency and in-house, specialising in strategic marketing and communication, stakeholder engagement, digital communication and CSR.
“Alan is a passionate professional with proven business success and outstanding team leadership skills. She will lead the RFI teams and work closely with me to build RFI China to the next level,” said Elan Shou.
“I am very excited to be part of the RFI team. With the digital revolution, the marketing landscape is changing and evolving at a rapid pace, affecting all sectors along the supply chain. The digitalisation of business is changing how we work with clients to develop effective integrated marketing communications to a new type of consumer,” said Ma.