Ruder Finn has been selected by Audi China as the PR agency for Audi R8 LMS Cup 2014, following a pitch involved with international, regional and local agencies.
Ruder Finn will be responsible for the development of press releases and supporting materials, creating content for SNS platforms and on-site media management during the 2014 Audi R8 LMS Cup series.
The agency will also provide support for Audi Sport customer racing Asia entries in other competitions, including the GT Asia Series, the premier Asian motorsport event.
“Our sprint race series is international and progressive. And we believe that Ruder Finn is the right partner to further develop this ambitious motorsport project,” said Martin Kuehl, head of corporate communications, Audi China.
The racing series is organized by Audi China as part of the Audi Sport customer racing Asia program.
“The Audi R8 LMS Cup is a very privileged and exciting win for us, deepening our long-term collaboration with Audi China on a number of projects,” said Paul Yang, general manager of Ruder Finn Beijing.
“Our 15-year success in the automotive sector in the region, together with our motor sports experience such as Volkswagen Sirocco Cup, Sports Car Champions Festival, Classic Car Challenge China, as well as the Lamborghini Super Trofeo Series, has given us the knowledge and expertise to achieve the objectives of Audi Sport customer racing Asia.”
Source: press release