Ruder Finn retains the Philadelphia Orchestra’s PR business

Ruder Finn Asia has again partnered with The Philadelphia Orchestra as their official PR agency for the 2016 China Residency and Tour of Asia. This will be the third consecutive year for the partnership.Ruder Finn is responsible for strategic PR communications, media coordination for both online and offline, in the run up, during and post tour. The agency also provides strategic council for the China market, as well as future initiatives in China.Craig Hamilton, vice president for global initiatives and government relations, The Philadelphia Orchestra: “(Ruder Finn) Their strategy, execution and media placements have been both targeted and wide-ranging – allowing us to get our message to millions of people each year and ensure that our key audiences receive specialized and targeted messages. The results have been extremely helpful to the Orchestra to spread the word about our many projects - and their outcomes - to our stakeholders around the globe.”Jean-Michel Dumont, chairman of Ruder Finn Asia: “It’s been a great privilege to partner with the Philadelphia Orchestra. It has been an amazing experience working with such talented people who are genuinely committed to creating an emotional connection with the people of China.”Photo by Jessica Griffin.