Ruder Finn China wins Bluetooth SIG

Ruder Finn China has secured a one year retainer agreement with The Bluetooth Special Interest Group, a USA-based trade association which promotes Bluetooth® wireless technology.The deal involves design, technical development and construction of the Bluetooth SIG Developer Portal for the China market as well as overall management and maintenance of the site.The main objective of the initiative is to localise the portal to attract and engage Chinese software and hardware developers interested in creating new products with Bluetooth technology. The site will provide tools, training and other resources, while cultivating loyalty.Elan Shou (pictured), managing director and senior vice president of Ruder Finn China, said it as an incredible coup for the agency.