Ruder Finn appoints senior counsel in Asia

Ruder Finn Asia has appointed Michael Zhao as senior counsel to strengthen its corporate communication capabilities.Based in Beijing, Zhao will work with teams across its Asia network to develop corporate communications programs for the agency's client base.Zhao brings more than three decades of experience in the energy industry, working in both multinational and national energy companies.Prior to joining Ruder Finn Asia, Zhao was director of corporate communication of British Petroleum, where he was responsible for press, corporate branding, executive communications, internal and external communications.