Rubicon expands custom publishing arm in Macau

Rubicon Communications, publishers of Time Out Hong Kong, has landed the custom publishing contract for M life, a luxury magazine created for MGM Macau.

M life joins a growing stable of in-house magazines in Macau including titles Galaxy, Cotai Style for Sands China and First, a high-end lifestyle and business quarterly launched by Edipresse Asia for Suncity Group.

The quarterly M life magazine is the China edition of the M life magazine from Las Vegas and takes aim at the higher end of the affluent market, with a strong focus on culture and art, the positioning of MGM Macau.

The inauguarl edition has secured advertising from luxury brands like Cartier, Breguet Boutique, Mont Blanc and fashion brands Bally and Kenzo.

Each edition of the bilingual magazine will be presented at VIP check-ins to MGM Macau, mailed directly to its VIP database in China, in addition to being displayed in VIP areas and the super class cabins of Turbojet.

Approximately 25,000 copies of the magazine will be printed each quarter.

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