Royal Caribbean sets sail for Greater China [GALLERY]

Quantum of the Seas, the newest ship under the world’s largest global cruise band Royal Caribbean International, arrived in Hong Kong last Saturday as one of the stops during its global odyssey cruise.The company’s most innovative ship departed on the following day to its final destination in Shanghai, where the ship will make its home port with the aim of expanding its footprint in the world’s fastest-growing cruise market.Michael Bayley, president and CEO of Royal Caribbean International, said Hong Kong has become a key strategic location for the Asia and China market as cruising has become increasingly popular over the past few years.“The arrival of Quantum of the Seas reinforces Royal Caribbean’s commitment to the region’s fast growing cruise travel market.”[gallery link="file" src="http://images.marketing-interactive.com.s3.amazonaws.com/wp-content/uploads/2015/06/009-e1434890689486-700x419.jpg" alt="009" width="700" height="419" class="alignnone size-large wp-image-100192" ids="100183,100184,100185,100186,100187,100188,100189,100190,100191,100192"]The company’s five ships which include Legend of the Seas, Voyager of the Seas, Mariner of the Seas, Quantum of the Seas and Ovation of the Seas will home port in four metropolitan Chinese cities – Shanghai, Tianjian, Hong Kong and Xiamen, said Bayley.He added that Quantum of the Seas offers a one-of-a-kind vacation experience and meets that standard like no other ship, providing great potential for building its presence in the Greater China region.Apart from leveraging the power of word of mouth, the company will also work with media and travel partners as well as adopting traditional marketing strategies to increase Chinese people’s appetite and demand to this new form of travel.Quantum of the Seas debuted in New York in November 2014 and set sail for a two-month global journey from New York to Shanghai across four continents via the Atlantic Ocean, Mediterranean Sea, Arabian Gulf and Indian Ocean.