Royal Caribbean rolls out 'The Weekend Swap' campaign with local artists

Royal Caribbean International has launched its new marketing campaign “The Weekend Swap”. To attract and engage the Millennials in its campaign, Royal Caribbean collaborated with home-grown musicians, Jon Chua of The Sam Willows and Vanessa Fernandez from Zendyll Records to produce an original song for the campaign called “Weekend Swap”.The song is released as a music video on Royal Caribbean’s Facebook page to kickstart the campaign. The Weekend Swap campaign was inspired from a survey done on how Singaporeans dream of spending their weekends versus the reality campaign, and is aimed to give Singaporeans a chance to spend quality time with their loved ones on-board the cruise.The campaign will run from 21 March to 30 April 2019. Currently, the campaign has been launched on display ad networks and social media such as Facebook and Instagram. This will be followed up with OOH ads as well as radio next month.Fans can participate in the contest by visiting the official website and submitting their entries on why they want to swap their typical weekend on shore for a Royal Caribbean cruise.“Royal Caribbean believes that every Singaporean’s weekends can be better spent, knowing how busy we can be. ‘The Weekend Swap’ will give them a truly deserving break on our cruises to enjoy our unique experiences and create more meaningful moments by reconnecting with themselves and the people they love,” said Nicole Lai, head of marketing, APAC of Royal Caribbean Cruises.