Robinsons account moves to Saatchi Lab

Retailer Robinsons has appointed Saatchi Lab as its creative agency without a pitch, moving from its previous agency DDB.

The appointment was made in September, and the agency has already begun work for Robinsons. The remit covers both Singapore and Malaysia.

Lionel Goh, general manager, Saatchi Lab confirmed the development to Marketing saying: “We’re proud to have such a prestigious brand in our portfolio. We hope to work to bring each other to new heights in retail thinking and creative work.”

The first major campaign for Robinsons is due to launch around Christmas this year.

Robinsons recently opened its premium outlet at The Shoppes in Marina Bay Sands.

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