RinggitPlus teams up with integrated agency team from Grey, Mindshare and Zeno

Malaysian financial comparison website RinggitPlus.com has appointed an integrated team of Grey Group Malaysia, Mindshare Malaysia and Zeno Group Malaysia for its brand communications, following a pitch. The appointment also involves over half dozen other specialist and integrated media agencies operating in Malaysia.The integrated team from Grey, Mindshare and Zeno will manage all aspects of RinggitPlus’ brand communications. This includes the creative campaign development, media operations and public relations as well as digital and social media execution. According to the press statement, the team will be tasked to elevate RinggitPlus’ brand by bringing to life its "compelling purpose" and role in Malaysian society.Hann Liew (pictured), co-founder and CEO of RinggitPlus said that this move is in a bid to shape RinggitPlus, not just as another online financial services startup, but as a homegrown Malaysian brand bringing purpose into the society.He also added that that combined effort of the three agencies was the reason for the agencies to be selected for the company's brand communications initiative.“When we first saw the brief from RinggitPlus, we immediately knew that we had to join forces with the other best-in-class agencies in the market to bring a truly integrated proposal onto the table and match the client’s ambition. The magic was, it worked beautifully!" Irene Wong, CEO, Grey Group Malaysia said.Dheeraj Raina, managing director, Mindshare Malaysia said that the result of the integrated team was a "hardworking total brand approach". He added that it engages on every front but is also aligned along a single thought and purpose."This makes every asset, media investment or engagement activity much more impactful when executed in concert than in isolation," Raina said.“We’re looking forward to work with RinggitPlus’ top-class team in bringing to life the brand’s purpose in a relevant way that delivers impact to all Malaysians. As partners, we want to do work that will not just make our client famous, but work that effectively makes a real change to people’s lives," David Lian, managing director, Zeno Malaysia said.