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Rice, mice and more hits for SunPage

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Since the launch of its TTL campaign involving the "rice or mice" TVC in July, SunPage has seen an increase of over 25% in hits on its revamped website."For this campaign the objective was to raise awareness about SunPage and similar campaigns are underway to make the website more interactive. We would also be launching campaigns to enhance our customer base by end of October," Marc Wee, VP, SunPage Communications said.The campaign emphasises the high-quality, cost-saving value proposition of SunPage products, including iDD 1521. Digtal components of the campaign were conceptualized in-house by SunPage, while the TVC is created by AvenueOne.Viral marketing elements on platforms such as Facebook were also implemented.

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