RHB Bank has partnered with NAZA Premira in its latest ‘Italia Mania’ campaign by RHB Now, targeted towards the 18 to 34 year-old internet and mobile -banking customers.
Set to run for 11 weeks till the end of December, RHB Now will be rewarding its customers with Vespa GTS 300s through a game.
Customers will need to perform the specified financial transactions via RHB Now through web or mobile to be entitled to play the Italia Mania game.
Customers will then earn Star Points to be accumulated throughout the campaign period.
In reaching out and communicating to the market, a series of nationwide roadshows will be held to garner brand affinity and strengthen customer loyalty.
Johari Abdul Muid (pictured right), managing director, RHB Bank said, “The last decade has seen the world of technology advance by leaps and bounds, with the use of the internet and mobile leading to the development of more creative and innovative services.
“To be at par with the fast moving technology development, RHB Now offers our customers the flexibility and convenience of using our services with just a click of a mouse or a tap of their finger,” he added.
According to Datuk Wira SM Faisal Tan Sri SM Nasimuddin, joint group executive chairman of NAZA Group of Companies, this is the first time Vespa Malaysia is collaborating with a banking group to carry out the Italia Mania campaign simultaneously throughout the nation.
“However, based on the previous collaboration between NAZA World and RHB through the Ducati brand, I have no doubt that this dynamic partnership will be another successful and rewarding one,” he added.