RHB encourages Malaysians to 'Be Sweet' to one another during Deepavali

RHB invites Malaysians to be sweet and share their blessings with one another during Deepavali with its latest film "Be Sweet". Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, the spot features Malaysian football star Thanabalan Nadarajah and marks the fourth collaboration between RHB and FCB. The agency was brought on-board earlier this year."Be Sweet" garnered over 2.7 million views, 19,000 reactions, 3,640 shares and 506 comments on Facebook at the time of writing. In the film, Nadarajah made Deepavali treats and distributed them to his family, friends and neighbours. He urged Malaysians to "do something for each other this Deepavali".“The film celebrates togetherness and the small but important things that binds communities together. We needed a lead that could bring people together and Nadarajah’s ability to do that both on and off the pitch made him a natural choice,” Abdul Sani Abdul Murad, RHB’s chief marketing officer, said.“While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone's home. Now, who doesn't love a sweet year ahead?” Ravi Costa, associate creative director FCB Kuala Lumpur, added.Campaign credits:Project name: Be SweetCreative agency: FCB Kuala LumpurClient: RHB BankClient(s): Abdul Sani Abdul Murad, Tunku Hazli Bin Tunku Tolha, Mohd Anwar Bin Mohd. AminChief creative officer: Ong Shi PingAssociate creative director(s): Syed Ferohaizal, Ravi CostaArt director: Zahriel YazidCopywriter: Ravi CostaAV producer: Brandon ChaiProduction company: Chilli Pepper FilmsFilm director: Saifful ShahProducer: Fendi Harjoh/ MimiSenior account director: Syahriza BadronAccount manager: Eva LimStrategic planning director: Eldon D’Cruz