R/GA has appointed a regional planning director for the Asia Pacific region.
Christer Eriksson (pictured), previously regional strategy director at Razorfish Singapore, will oversee R/GA’s APAC clients out of the Singapore office.
Eriksson reports into chief strategy officer R/GA, William Charnock.
Before joining R/GA Eriksson spent a brief stint at Razorfish Singapore as regional strategy director, which followed his previous roles as the regional strategy director of The Upper Storey, and other roles at Tribal DDB across Asia including general manager of Tribal DDB (Singapore, Hong Kong) and strategy director of Tribal DDB (China). He also spent six years with Euro RSCG across Singapore, Hong Kong and Australia.
Brands that he has worked on include Intel, Dell, Microsoft, McDonalds, Johnson & Johnson, PepsiCo, Lenovo, Daimler and Volkswagen.