RevX, a new company focusing on mobile app re-engagement globally has launched with $4 million in funding from Komli’s existing investors – Norwest, Nexus, Helion, DFJ, and Peepul Capital.
RevX was conceived and incubated by Komli Media, one of APAC’s leading digital media technology companies.
The new company will be headed by Mukesh Agarwal and Ruksh Chatterji, in the CEO and COO roles, respectively. RevX will initially focus on helping mobile businesses grow engagement and revenue through its data-driven, predictive advertising software that enables 1-to-1 marketing based on deep insights into consumer’s behaviours.
Agarwal has been associated with the RevX for the past three years, and will be responsible for the overall business strategy, product and technology. Chatterji, who previously managed Komli’s India business, will be in-charge of overall business operations.
“Marketers are spending a lot of money on driving mobile app installs but user engagement and retention continues to remain a major challenge. An average consumer can have only so many apps on the smartphones, and marketers run the risk of high churn if they don’t reinforce the value of their app post-install and build the engagement. Our goal is to offer innovative products to help marketers solve the user retention and engagement problem.” Agarwal said.
Amar Goel, founder and CEO, Komli Media said that RevX has built a core set of performance advertising technologies in the fast growing programmatic and mobile advertising space.
“Now that RevX has seen strong traction in India and Southeast Asia region, we believe it is appropriate to let the team run after a much larger global opportunity,” Goel said.
Earlier this month, Axiata Group’s advertising technology unit Adknowledge Asia Pacific (APAC) acquired the Southeast Asian operations of Mumbai-based digital media technology company Komli Media for US$11.25 million.
Komli’s Southeast Asia business, which trades as Komli Asia Group, has operations across Singapore, Thailand, Vietnam, the Philippines, Indonesia, Malaysia and Hong Kong. The operations in Malaysia are carried out through subsidiary and associates companies held by Komli Asia (Komli Asia Group).