Asia-focused intelligence, communications and marketing agency, Reuter Communications has expanded its operations to Singapore. This in a bid to meet the demand from regional businesses looking to attract luxury consumers from China. The move marks the agency’s fourth office after Shanghai, Hong Kong and Dubai.
The Singapore office will be led by Cindy Choo (pictured), regional account director, APAC, who reports to Nick Cakebread, managing partner at Reuters Communciations. According to a statement, the office will provide local, on-the-ground capabilities to luxury travel, hospitality and lifestyle businesses to develop strategic marketing, public relations and digital communications initiatives.
Cakebread said the agency is seeing a growing interest from businesses in Southeast Asia and Australia in “reaching the affluent and increasingly sophisticated Chinese consumers”.
“Singapore is an ideal location for us to provide support to those clients in the region who seek strategic advice and access to our integrated communications and digital solutions in Greater China,” he added.
The move comes several months after the agency’s expansion to Dubai in April, which was started to provide enhanced local and on the ground capabilities to Middle East businesses. This is to develop strategic marketing and digital communications initiatives to attract luxury Chinese and Asian travellers.
Last year, Reuter Communications formed a strategic alliance with VIM & VIGOUR PR, a Singapore-based lifestyle and travel communications agency, to enhance the agencies’ communications capabilities for luxury travel and hospitality clients. This was in a bid to extend Reuter Communications’ growing footprint to Southeast Asia.
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