Solidifying an active customer base through loyalty programs
One of the factors determining the success of a brand is customer loyalty. While keeping a customer engaged to a brand through providing a great product is important, it is equally essential to make them keep coming back.
o How to build a successful rewards programme.
o What are the top trends driving loyalty programmes?
o Developing a strategy to leverage loyalty programmes for a competitive edge.
Shopper marketing in a digital world
Four pillars of a world-class retail experience
Augmented reality (AR) is no longer a fantasy – creating a physical reality complemented by digital enhancements has become more real than many anticipated. Is it time to incorporate AR into your retail strategy? Does it help to create a sustainable long-term plan for brands to keep customers engaged and interested?
o How is augmented reality transforming retail?
o Is it worth investing in AR to create an outstanding experience?
o Driving customers’ purchasing habits through immersive AR.
Top marketing strategies in retail that will come into play in 2019
The panel ties together what we learnt from the opening session and putting their own twist to it. This star-studded lineup of top marketing leaders will address the disruptions in retail from a perspective of three different industries and forecast upcoming trends in 2019 and beyond.
o What are the key retail trends to anticipate?
o Examples in the retail industry showing changes for the better – challenges coming alongside.
o How to keep up with modern retail and its fast-paced environment while keeping your brand’s identity.
How to craft an impactful customer-centric strategy
Customer experience is one of the biggest indications of success and has battled its way to become the number one priority for many businesses. This trend is now setting the rest of the company’s marketing strategy, however, setting customer experience as a goal on its own cannot bring a competitive advantage – we have to take a smarter approach that will result in providing a holistic understanding of a customer. o Why do we need to focus on end-to-end customer experience today more than ever? o How to successfully contextualize your customer o Best practices for a successful customer engagement story
Reshaping the fashion industry - why customisation is the right strategy
Creating a mobile payment footprint - challenges & opportunities
We live in a world greatly focused on consumers and we keep on coming up with tools that will create a flawless experience. Mobile technology has brought a lot of new opportunities which are reflected in the way consumers finish their purchasing journey. How we grasp the innovation from the right angle?
o Walking hand in hand with mobile technology – emerging opportunities.
o Getting on board with technology - perks of mobile payments in retail.
o Crafting a strategy to remove in-store mobile payment struggles.
Hong Kong – cross channel strategies and how to hybridize a physical and online store experience
It has become common for a consumer to combine different channels for the same purchase. While the consumers still come to physical stores, they tend to do their research online before purchasing as well. What are the examples of a great omnichannel strategy?
o Major challenges while creating an effective omnichannel experience.
o How smart retailers are tailoring a compelling journey.
o Cutting through the noise and reaching consumers at the right place and right time.
The symbiosis of experience and the tangibles - creating customer's identity
Retailers should always maintain a customer-centric approach as the times where the product itself was the only focal point have long been gone. The stores have to deliver a positive physical as well as an emotional experience to its customers. Is it easier said than done?
o Pin-pointing the main pillars of a tangible experience.
o Is captivating storytelling still part of a successful strategy?
o What makes “online customers get off the sofa”?