Reebok picks DDB as global AOR

Reebok International has brought back DDB as its global agency of record leading its digital, social and advertising campaigns.

The account will be led out of DDB New York and the partnership will commence with the development of work for 2014.

Reebok’s head of global brand marketing Yan Martin said the brand is excited to bring DDB back as the lead creative agency as the team understood the mission of the Reebok brand.

The agency led creative for Reebok from 2009 to early 2012, after that mcgarrybowen took over.

Amir Kassaei, chief creative officer of DDB Worldwide, said the agency is thrilled to work together with Reebok again.

“We have an opportunity to redefine the fitness category and we’re ready to create
conversations that move the brand forward,” Kassaei said.

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