RedMart’s head of marketing, Jaime Ng, has left the company. According to Ng’s LinkedIn, she joined the company in August last year. Marketing understands that a replacement for her role has not yet been named and has reached out to RedMart for comment.
During her time in RedMart, she was responsible for steering, managing and optimising the organisation’s customer acquisition, which involves online performance and offline branding. This was for across channels such as search, mobile, display, social, affiliates partnership to out of home campaigns.
She was also responsible for looking over RedMart’s customer lifecycle and retention strategy, brand awareness, partnership and marketing communications. She also undertook the product development of RedMart’s marketing automation, promotions and coupons platform.
Ng is no stranger to both the startup and tech scenes with more than 15 years of experience leading teams for some of the world’s most successful technology companies. Last year, she was appointed by inventory and multi-channel management platform TradeGecko as vice president of marketing.
Before that she was also director of market development at PurpleClick Media where she led campaigns for Facebook, Google and Yahoo. She has also held stints in element14, and worked out of the US with TripAdvisor and MySpace.
In November last year, Alibaba-backed Lazada acquired RedMart. According to an article by Techcrunch, Lazada has bought the grocer for US$30-40 million. On the acquisition, Maximilian Bittner, CEO of Lazada Group, said that both parties would benefit from each other’s technological and operational infrastructure, as well as an extended customer network.
Earlier this year, Lazada and RedMart launched LiveUp, a new lifestyle membership programme for Singapore’s digital consumers. The new programme saw partnerships which brands such as Netflix, Taobao Collection, Uber and UberEATS to bring customers exclusive member-only rewards, promotions and extra savings.
It also appointed J. Walter Thompson Singapore to launch its integrated campaign. The campaign encourages consumers to “shop as you are” establishing the brand’s image as an efficient and quick-solution platform for shopping at any given point of time. Meanwhile, it appointed Starcom Singapore in May last year for media duties.