Red Bull Selects Local Agency

Red Bull Singapore has appointed The Alchemy Partnership as its agency of record for all its marketing communication needs in Singapore.Alchemy was first appointed on a project basis for Red Bull's Flugtag earlier in the year and a creative pitch was held soon after for the whole Red Bull business.In the past, Red Bull Singapore worked with iris and other agencies.Alvin Wong, CEO of The Alchemy Partnership, told Marketing the team is working on several campaigns that will be launched December onwards across print, online, TVC, radio and OOH.Rajesh Mulani (pictured), executive partner of Alchemy said, "Red Bull operates at the cutting edge of youth marketing. The brand has a clear discipline to its methodologies of brand management but the envelope is always challenged. "The Alchemy Partnership recently appointed Wong as its CEO as one of the founding partners, Michael Liew, left the company to start his own agency, The Fat Oracle.