Singaporean mixed martial arts (MMA) sports entertainment company REBEL Fighting Championship (FC) has secured a partnership deal with Chinese real estate company Qingdao Ji Ke apartment management.
Aiming to expand its presence throughout all regions in China, the real estate company will sponsor the event with a deal worth RMB six million to support REBEL’s MMA events in the latter half of this year.
With an estimated martial arts fanbase of 300 million people and close to 20% of the total population being frequent martial arts TV viewers, it’s believed that China’s MMA market has shown huge potential to become one of the largest in the world.
“This sponsorship deal is an essential part of the growth strategy of our property business throughout China, and it signals our intention to support the development of such an important sport for China,” said the spokesperson from Qingdao Ji Ke Apartment Management.
“As we have experience in organising MMA events in Shanghai, Shenzhen and Guangzhou, our events are a perfect complement to Qingdao Ji Ke Apartment Management’s rental apartments in their goal of establishing a foothold in major cities in China. Their clientele consists mostly of young, working professionals, who are also a key demographic in REBEL FC’s target market,” said Justin Leong, CEO of REBEL FC.
As part of the sponsorship package, Qingdao Ji Ke Apartment Management’s logo will appear on REBEL FC’s cage mat and all official REBEL FC marketing platforms.