British consumer goods company Reckitt Benckiser Group has shifted its global Lysol and Dettol cleaning and germ-fighting brands to McCann Worldgroup from Havas Worldwide.
McCann already handled Dettol in India where RB said the agency has developed a “powerful” campaign for the brand in India.
In the press release, executive vice president of global category development Roberto Funari said, “Dettol and Lysol are iconic brands and the quality of the strategic thinking and creativity we have seen from McCann has been outstanding. I would like to take this opportunity to thank Havas WW for their contribution to this brand over the last few years.”
Under the new partnership, Havas will continue to promote some of RB’s other unnamed “global power brands” as well as their local variations.