Razorfish Shanghai appoints new MD

Razorfish has promoted JK Shen to managing director of its Shanghai office, responsible for driving new business and leading the office’s 120 employees.

Reporting to Razorfish China CEO Esther Yang, Shen previously served as senior vice president and head of brand building for Razorfish China, where he helped lead teams for Lay’s, Nike, Unilever, Estée Lauder, and MHD.

Yang described Shen as a “rare talent” with a strong background of digital in China.

“Not only is he a Shanghai native with an authentic understanding of the Chinese consumer, he is also a pioneer in China’s social media market.”

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