Razorfish names James Chiu as executive creative director

Bolstering its fast-growing operations in the Greater China region, digital and technology agency Razorfish has appointed James Chiu as executive creative director China.In his new role, Chiu will be responsible for leading Razorfish China’s 40 person creative team that works across key client accounts including Nike, PepsiCo, and Tourism New Zealand, conceptualizing campaigns that breed brand-consumer interaction and developing experiences that transform clients’ businesses.Chiu brings significant expertise in innovating how brands connect with consumers through multi-channel experiences.His work has been awarded and recognized by the likes of BIMA, FWA and Webby. Chiu was most recently a Creative Director at SapientNitro responsible for leading the Experience Studio across their London and German offices.Chiu’s professional experience spans pure play digital, integrated and above-the-line agencies, he has directed and crafted numerous multi-channel, commerce, brand, marketing and campaign experiences for clients such as Ray-Ban, Marks & Spencer, Net-a-Porter group, Max Factor, adidas Originals and Levi’s. Additionally Chiu co-founded Camohood, a niche limited edition streetwear ecommerce retailer in 2005.“James is part of the new generation of creative leadership in that he is completely comfortable working in multi-media channels and formats, and his design methodology is driven by results,” said Razorfish CEO Esther Yang. “In China, where social and e-commerce are the highest priority growth areas for us, he is an especially great fit. We are excited to have him lead our regional creative team.”“It’s a huge priority for us to equip our worldwide network with the resources needed to service our global clientele,” said Daniel Bonner, global chief creative officer for Razorfish.“While technology is continuing to shape the new ways in which people connect, it’s the application of creativity that pushes the limit of each touchpoint. Hiring world class creative talent is essential to help our clients remain at the forefront of innovation.”“As the world continues to change through technology and creativity, consumers and their relationship with brands can no longer be disparate. Every experience with a brand, be it in the form of commerce, product, service or marketing, regardless of channel needs to be that of a continued one” Chiu said. “My experience across London, Italy and Germany has enabled me to understand and appreciate cultural nuances and work with a diverse group of clients to build deeper connections with their consumers through their brand experiences."I’m extremely excited to join Razorfish and to drive business transformation for our clients through great and innovative creative work."Chiu’s appointment is effective immediately. A Hong Kong resident until 2002, when he moved to the UK to study at London College of Communication – University of the Arts London and Loughborough University - Chiu has relocated to China and is based out of the Razorfish Shanghai office.