Razorfish China names Alexander Lee as chief operating officer

Razorfish China has appointed Alexander Lee (李孟齐) as chief operations officer.Lee comes to Razorfish from Yahoo!’s global R&D center, where he acted as director of business planning and operations, driving operational efficiency, overseeing the offshore development workforce and building brand awareness.Prior to that, Lee served as Corporate Internet Marketing Director at MRM Worldwide, the digital division of McCann Worldgroup. He is also a veteran of Accenture Hong Kong and previously co-founded an internet advertising startup in China.In his new role at Razorfish China, Lee will be overseeing delivery quality and company resources, and improving the efficiency and effectiveness of business operations. “Strengthening our operations and delivery capabilities n China is one of our highest priorities,” said Razorfish China CEO Esther Yang.”We have been waiting a long time for someone of Alexander’s caliber to come along,” said Jason Bailis, COO of Razorfish International. “We are very excited that he will be able to take our China delivery capabilities to the next level and stitch the China operations in much more closely and seamlessly with the other markets in our network.”“It is my honor to be part of the Razorfish family,” said Lee, “I am excited for the opportunity to work with some of the best talents in digital to build even stronger delivery capabilities, in turn helping our clients’ marketing initiatives become even more successful.”