Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Raoul heads to Middle East

share on

Home grown fashion label Raoul has inked another franchise deal, this time in the Middle East market with the Chalhoub Group.The franchise agreement will see nine standalone Raoul stores open by 2017, the first two in the United Arab Emirates and Bahrain next year. This will bring Raoul’s franchise network in the Middle East, China and Sri Lanka, to a total of 37 stores over the next five years. It underscores Raoul’s rising popularity and visibility among consumers and distributors in the region.The Chalhoub Group, with over 55 years of experience, is an expert in retail, distribution and marketing services based in Dubai. The Group has become a major player in the fashion, beauty and gift sectors regionally.The agreement signed with FJ Benjamin is for an initial five years with an option to renew for another five, subject to compliances.According to a recent report from Bain & Company, Dubai commands around 30% of the Middle East luxury market, and around 60% of UAE’s. It is a shopping magnate for well-heeled tourists especially from Russia, India and Africa.The deal with the Chalhoub Group followed one with Chongqing-based Budy (Chongqing) Import & Export Trading Co in May, to open a total of 27 stores in key cities in China, including Shanghai, Beijing and Chengdu by 2017. F J Benjamin also earlier announced a franchise agreement with Sri Lankan-based White Lotus Fashions to open the first standalone Raoul store in Colombo in December 2013.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window