Marketing

Toggle

Article

Quirky campaign to mock millennials

“We want to acknowledge that the woeful state of the economy is not their fault,” a new campaign from Bloomberg Businessweek states.

The weekly title has launched a millennial-mocking campaign called “Gets you ahead”, targeting this much talked about demographic who are said to be powerful consumers, but still live at home with mum and dad.

The campaign encourages readers to send e-cards to millennials, with gives them 12 free issues of Bloomberg Businessweek in print or for the iPad.

Bloomberg said the free issues and ecards are intended to help a “generation that could sure use a hand, not to blame them. Millennials are, however, entirely to blame for saran-wrap-tight jeans.”

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.