Publicis Worldwide amps up digital capabilities

Publicis Worldwide has launched Nurun - its global digital offering within the network.Nurun will consist of 4000 digital and technical experts in 14 countries across 30 offices in an attempt to strengthen the network’s ability to provide digital solutions at a global scale. It will give access to a “unified global offering and unique set of skills to enable brands to build and maintain digital products and services”, said the company in a press statement.The new digital network will comprise existing Nurun offices including San Francisco, Shanghai, Montreal and Madrid and leading agencies part of Publicis Worldwide including Pixelpark in Germany, AG2 in Brazil, Machine in South Africa, Lead2Action in Mexico, IStrat in India, Ineo in Singapore, Poke in London and Modem in France, Turkey, the US and Canada.Nurun will partner with clients such as Accor, Apple, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, EE, GM, Haier, Heineken, Kingfisher, L’Oréal, LVMH, Mulberry, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, Siemens and Tesla Motors. Nurun will remain an independent brand within Publicis Worldwide maintaining its specialist offerings, internal practices and tools. The considerable digital capabilities that constitute the network will be further bolstered by Publicis Groupe’s enterprise solutions.David Gompel, former managing director of Modem at Publicis Worldwide, will serve as chief strategic officer at the global level and Steve Tremblay, Nurun’s current global chief technology officer will continue in the same role. Gompel and Tremblay will both report to Arthur Sadoun, CEO of Publicis Worldwide.Sadoun said: “Our purpose at Publicis Worldwide has been to lead the change, for ourselves and for our clients. With the new Nurun we are better equipped to fulfill this ambition. Nurun will have the best of both worlds: great digital capabilities and direct access to strategic and creative leadership throughout the Publicis Worldwide network.”